All Stories
the 4Ps of marketing: The CBC perspective
Essentially, the marketing objectives of any company is expected to include the following: Increase sales: here, we are all out to ensuring that sales...
My COVID-19 Experience.
My encounter with COVID-19 was so unpleasant that I fear the idea of having to go through it again...
BRIBERY AND BRIBES-ALIKE
Amongst the vices that plague Nigeria, bribery and its alike leaders. It has become so casual that many do...
APPLYING THE 4 ‘P’s OF MARKETING TO A HOSPITAL
Orile Agege General Hospital is a multi-specialty secondary healthcare facility in Lagos state, offering a wide array of healthcare...
Costs Are Mainly a Reflection of our Choices
We finally got introduced to the Cost & Management Accounting Course by Prof. Owolabi yesterday after a series of...
Corporate Financial Accounting: Double-Entry
Fundamental to accounting is double checking to ensure all entries represent reality. Double checking alignment to the double-entry bookkeeping...
“. . . The Tough Get Going!”
“This is just too much to bear. I do not think I can continue in this race, and how...
My Learning Points in Cost and Management Accounting.
Element of cost accounting:Cost accounting is the process of accounting for costs and analysis of expenditures into their various...
Remenising Another Mans land.
The morning dew of February hung thick in the air.The regimented tramp of a platoon of British Lancers could...
Using 4 P’s of Marketing to develop a Fashion Marketing Campaign
A friend called to pick my brain on how to increase sales. She recently launched a new collection and...