Marketing

PERSONAL BRANDING ROADMAP – PART 2

This post is a continuation of an article titled “Personal Branding Roadmap- Part 1”. I posted a few weeks...

Introduction to Marketing Pt. 2

Successful items aren't just given a price that seems reasonable

Nov 5 · 2 min read >

Promotion Is Crucial to Sales

The impact of promotion on customer patronage or business growth cannot be overemphasized. Many people decide to buy some...

Nov 4 · 1 min read >

Malicious Software and How it Affects Your Computer

Malware (malicious software) is any software that is deliberately designed to inflict damage to a computer, server, client, or computer network, gain unauthorized...

Nov 4 · 1 min read >

CUSTOMER PERCEPTION TIP – PART 2

Last week, I posted an article titled “Customer Perception Tips”. I encourage you to read it if you have...

CUSTOMER PERCEPTION TIPS – PART 1

“The customer is as important as the business itself” – Anonymous. So, the perception of the customer is very...

Introduction to Marketing

My name is Osuji Franklin Onuwa; Executive Director & Chief Financial Officer ZAN Cosmetic Industries Limited- a soap manufacturing...

Oct 29 · 1 min read >

PERSONAL BRANDING ROADMAP – PART I

What is Personal branding? There are many definitions for personal branding. In short, it is your reputation and calling...

Fair Pricing

Pricing is the process of determining and assigning a price that is commensurate with the value of a product...

Oct 18 · 2 min read >