The attractive slogan for the well-known energy drink was “Red Bull gives you wings,” but in 2014 Red Bull agreed to pay out more than $13 million after settling a U.S. class action lawsuit that accused the business of false advertising. The basis for a 2014 lawsuit against the beverage industry was that Red Bull cannot, in fact, give you wings, despite what any sensible customer knows intuitively.
Customers thought the well-known energy drink would genuinely grant them wings as promised. One user of energy drinks said that after ten years of using Red Bull, he had neither wings nor improved athletic or cognitive ability.
Red Bull’s claims that its beverage could speed up thinking and boost focus were also the subject of complaints. Red Bull eventually reached a $13 million settlement, but in a statement, the company stated: “Red Bull settled the complaint to save the expense and inconvenience of litigation. Red Bull, on the other hand, insists that its advertising and labelling have always been truthful and correct, and it rejects any and all accusations of misconduct or culpability.
When done right, advertising can be a powerful tool for promoting and selling goods. It can give customers the knowledge they require to make informed purchasing decisions. False advertising, however, hurts both the advertiser and the customer.
Advertising must be sincere and honest. Advertisers need proof to support their claims. Advertising cannot be deceptive.
How to Avoid False Advertising?
Advertisements aim to persuade you to buy a product, thus they frequently don’t care if they depict it inaccurately. To avoid falling victim to one of the many advertising fallacies, you should never take them at face value. Always pause before acting.
It is crucial to learn as much as you can about a product before thinking about making a purchase. And an advertisement won’t provide you that knowledge. To start, it is highly recommended to read client reviews or testimonials.
If a product’s marketing claims are ambiguous, this may be a cover for the reality that the product has no functional benefits. If the product looks “too good to be true,” you should further investigate how it lives up to its promises. Make careful you look at sources other than the manufacturer to obtain objective research. This can assist you in avoiding purchasing a product that makes unwarranted claims about its abilities.