About Green Forest Incorporated
While expanding her company, Delina wanted to do good for the community and the environment at the same time. As she was growing up, she saw how the cutting down of trees in her rural town for the purpose of generating energy contributed to the loss of forest. Because of this, she decided to establish a company called “Green Forests Incorporated.”
How does Green Forest plan to take care of the three Ps of sustainability?
They plan to slow down the rate at which the world’s forests are being cut down, and by doing so, she hopes to protect people from the negative impacts of the spread of deserts. turning a profit off the sale of her Save8 stove as well as her Wonder Box.
The challenges faced by Green Forest and how she could overcome them
- They were confronted with the difficulty of locally manufacturing the Stove8 and the Wonder Box so that she wouldn’t be reliant on her German business partners. She was successful with the stove, but she was unable to do so with the wonder box until she found out about KooKBAG, which served as an option that she may employ.
- Because of issues with imports, the Nigerian Customs Service places restrictions on the commodities and causes delays in the clearing of things at the port. She was able to solve this problem by moving to Ibadan and using the distributors she already had.
- The price of the product, N17,000, was far higher than what her target market could afford. She addressed this challenge by collaborating with others who facilitated loans.
- When the accounts of the Ibadan warehouse were compared, it was discovered that there were differences in the volume of sales. In spite of the fact that the margins on the Save80 units were decreasing as a direct result of the rates and procedures, they were still selling.
- Their target market was segmented. It was directed at women who lived in rural or semi-rural communities and relied on firewood for the supply of their cooking requirements. Even so, the problem was helped in some ways by city women who went shopping in cities and sent their purchases to rural areas.
- In Ekiti, they and First City Monument Bank collaborated to establish the lending program, but the vast majority of borrowers did not repay the loans.
- They investigated the possibility of locally creating or producing WonderBox in order to circumvent issues around imports. The answer was found in KooBAGS, a local company that has been there since the 1970s and is known for its increased productivity. Additionally, she noticed the emergence of work opportunities.
What to do going forward
Despite the fact that the KooKBAG would have been an ideal product, she was unable to sell them on her own due to an agreement she had with a German NGO as well as regulations mandated by the UNFCCC. She should keep up her efforts and move forward with Save8 sales in urban areas, as these places are more efficient avenues for distribution and promotion.