Ethics in Business (Part 2)

Eniola Fapohunda Written by Eniola Fapohunda · 1 min read >

We saw the unethical issues in the case like;

  • There was the case of bribery to get stories
  • There was the case of Phone Hacking
  • There was privacy infringement by getting into people’s emails, voicemail etc..
  • There was Impersonation
  • Disrupting a murder case
  • Paying public officials

These were unethical because;

  • They caused direct harm to others for example; the case of the 13-year-old girl that died due to the phone hacking.
  • They used the wrong means to achieve their targets for example; they wanted to remain in business and also have the largest market share so they bribed to get information
  • They didn’t care about others especially those whose phones were hacked.

There were also people who suffered for the organisations wrong doing/ethics;

  • The employees: suffered by losing their jobs and means of livelihood
  • Their families also suffered due to the unfortunate meltdown of the company
  • The company lost its market share
  • Some employees were tried and even sent to jail.
  • The business of 168 years had to shut down
  • It gave rise to “operation Elveden” to look into allegations of inappropriate made to police between 2003 and 2007
  •  Andy Coulson, the former editor of NOTW which was spokesman to the British Prime Minister had to resign
  • Metropolitan Police Commissioner- Paul Stephenson had to resign
  • Investors in the company as share price eroded

We then delved into Unethical Advertising, where we talked about the three types of unethical advertising to be;

Misleading Advertising: any information that is likely to cause the average consumer to act in a certain way that compromises their initial thought or not make the consumer make an informed decision is said to be a misleading, false or deceptive advertising.  Misleading advertising covers claims made directly to consumers by manufacturers, distributors and retailers, as well as in advertisements, catalogues, websites etc.

In other words, False/misleading advertising applies to any promotions or advertising that misrepresent the:

  • Nature;
  • Quality;
  • Characteristics; and/or
  • Origin of commercial activities, goods, and/or services.

A business who knowingly releases an ad that contains misleading, deceptive, and/or untrue statements in order to sell their product could be held liable for injuries resulting from false advertising.

Some examples of misleading/false advertising include;

  • A false claim about the characteristics of the goods or service, e.g. – a product is a different colour, size or weight to what is advertised.
  • The price or way the price is calculated is misrepresented, e.g. – products are advertised at sale prices, but turn out not to be.
  • The way the goods or service are supplied is misrepresented, e.g. – free delivery is advertised, but the delivery actually involves some sort of fee or charge
  • Any important information is hidden or left out.

Deceptive Advertising: Deceptive advertising is another name for false/misleading advertising, and it is any type of advertising that is false, misleading, or has the effect of deceiving consumers. Some examples of when an ad can be deceptive include:

  • Price, quantity, and/or quality or standard of the item;
  • Times, dates, and locations that the product is available;
  • Information associated with warranties;
  • False facts associated with deals or sales; and
  • Confusion regarding interest rates or other factors.


Misleading advertising;

What Is Deceptive Advertising? LegalMatch Law Library;

Manipulative Advertising: 6 Dirty Tricks and Examples, Shortform Books;

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