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ANALYSING A CASE

Queen Bello Written by kquinxtarbells · 1 min read >

Case studies are detailed study of specific events. They provide a framework of the patterns of a typical organization or industry. They are employed as a learning method in most MBA schools because it fosters student’s participation and engagement, as well as exposing them to real life situations and events.

An analysis of cases helps to gain better understanding of theories and concepts read in books and how best to apply them when faced with similar positions. It forces us to assume the role of the decision maker.

To analyze a case appropriately, you need to have first read the case multiple times, digested it to identify the relevant facts of the case. Speed reading is not efficient in this scenario. A thorough understanding of the situation presented in the case is important. You will be faced with information overloads; you will need to be able to identify the wheat from the chaff by asking the right question that will guide in discerning the relevant data. Asking the 5W questions- What, Why, When, How, Where and Who question will serve a purpose here.

Identify and Define the Problem the Protagonist is confronted with. We must not confuse the symptoms with the problem.

Define Your objectives by being clear about the goals to be achieved. The problem statement will most times provide a guide to defining the goal. It helps to overcome conflicts coming from different perspectives.

Generate Alternatives/Options- Brainstorming sessions in groups usually serves as a source of alternative decisions. The team needs to however beware of group think.

Identify Criteria- Out of the criterion initially generated, we will identify criteria that meets established objectives; that prevents the team from unfounded opinions thereby focusing on what is most important. Either ethical, financial, socio or psychological.

Analyze the Alternatives using established criteria supported by qualitative and quantitative analysis.

The optimal choice is made based on set criteria that ultimately fulfil the objectives.

Develop an Action Plan for implementation. This is a very crucial step in the case. It must follow a logical pattern deduced from the analysis of the case. Check out for risks and seeks ways to minimize them.

Re-evaluate! However, avoid Post-Analysis Paralysis.

#MMBA3

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