oluwakemi arewa Written by oluwakemi arewa · 1 min read >


I woke up with a startling foreboding. I had not been able to call some key clients in weeks. These were clients who were loyal to the advertising agency even though they knew we were growing, they still put their faith in us. Something else was wrong but I couldn’t place my finger on it.

There was a pending brief from a new client I had chased for 1 year, this man was the group marketing director of 8 companies and I hadn’t been able to pass his brief to my teammates. We had to build a brand portfolio for some new drinks emerging from the stables of the parent company, create a sales strategy, do serious graphic designs with content and create social media traction.

The key person I needed to call was the chief art director, however my intuition told me not to. A panicky feeling arose in my chest. I knew this feeling quite alright. I got it every time something was wrong.  I counted on this gift from GOD many times in business, relationships, and life in general.

So what was wrong?  As I began to search my heart for answers, I felt like I had seen a dim light in a dark room.



 I heard the words loud and clear.

I asked myself. What was happening in February?

I mused on the thought, searching my mind for answers. I picked up my calendar and glanced through it. My jaws dropped open. I had missed the birthday of the chief art director of Arebelle. Impossible.


LBS happened. My schedules, were all zigzagged. I needed to find a balance. needed to breathe,ever since the course started it felt like I was increasingly overwhelmed not been able to fully give me to work operations as I needed to.


 I was drowning, someone said it would get better. That my body, and mind would adjust to the mountain of assignments and workload.  I had started sleeping in fits; sometimes I was in front of the laptop till 2:30 am and still needed to wake up by 5:30 am

So when the school announced the inter cohort bonding session between all Emba participants, I jumped at it. The session was fun; I finally had a chance to see all my mates in a new light. Under a relaxed environment, it felt like I was lucky to be with these guys. I looked at the faces of everyone intently and realized that this wasn’t chance. It was destiny. The moment, the timing, the feeling.


To all my Emba27 course mates, I know not what the future will bring but this I know.

We will find a balance between the seasons of pressure that stretches us to be more.

We have been given the gift of the now we will make the best of it.

One day at a time and at the end of two years we will all have risen together.

Written by oluwakemi arewa
Oluwakemi is a seasoned brand communicator, strategist, and consultant whose major goal is to take branded products to their next level by using her timeless valued skills, network, and proven resources. A graduate of the Nigerian Institute of journalism She had her OND and HND in mass communication followed by a Post Graduate Degree in public relations and advertising being an ardent lover of knowledge she went further to acquire certificates in courses like film and photography, media ethics and management, brand communication, advertising, leadership management as well as customer relations Her list of the satisfied clientele can be found in almost every commercial sector including Hospitality, Real estate, Gaming, Politics, Non-governmental and profit organisations, Entertainment, Food industries, Oluwakemis greatest joy is adding value to individual brands and organisations with result-oriented brand approaches that generate a top of the mind awareness, brand retention, lead generation, and high-end revenue for products and brands. some of the companies she has worked for include Adron Homes, Africa’s young entrepreneurs, Otakada, Bet9ja, Black Carpet Media, Green page media, EXP, Baits cosse, LWT, Lowe Lintas, Rosabelle, Television Continental, Radio continental, and many more others. Profile

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