MANAGEMENT COMMUNICATION: AN ONLINE HARVARD COURSE (PART 1)

The 3 learning outcomes:

Planning communication

When planning your communication, analysing the situation and organising your message often delivers better results.

When analysing a Communication situation, you consider:

There are 2 types of Communication- Informative and Persuasive Communication

	INFORMATIVE	PERSUASIVE
WHY	What is the importance of the Communication? What specific information gap do i want to fill?	What is the importance of the information? What do I want the audience to think, feel and do?
WHO	Who is my audience? What do audience members know about the topic? Do they have any biases?	Who is my audience? What do audience members know about the topic? Do they have any biases?
HOW	How do the audience members feel about my purpose? What audience feelings can help me achieve my purpose? How can i elicit these feelings?	How do the audience members feel about my purpose? What audience feelings can help me achieve my purpose? How can i elicit these feelings?